Owner and Founder Gary Bruesch grew up on a ranch in Malta, Idaho. At the age of 12 he started riding broncs in ranch rodeos. He continues to do so today. Now living in Elko, Nevada Gary still has strong ties to Idaho where he runs his cattle and horses. Buck This Brand apparel is designed with cowboys, cowgals, rodeo-ers, buckaroos, ranchers and farmers in mind... Or anyone who wants to Buck This!